Privacy Policy

This Privacy Policy explains how ShotLearn AI (“ShotLearn AI”, “we”, “us” or “our”) collects, uses, stores and protects information when you use the ShotLearn AI mobile application and this website (together, the “Service”). ShotLearn AI is an AI photography coach that analyses photographs and provides educational feedback to help you improve.

By creating an account or using the Service, you agree to the practices described in this policy. If you do not agree, please do not use the Service.

We collect the following categories of information:

Account information. When you create an account we collect your email address and basic profile details needed to operate your account.

Email address. Your email is used to identify your account, send verification and security messages, and respond to support requests.

Authentication data. You sign in using your email address. We use this to authenticate you and keep your account secure.

Uploaded photos. When you request an analysis, the photograph you choose is uploaded so it can be processed by our AI. Photos are used solely to generate your analysis.

AI analysis results. The scores, feedback and lessons generated for your photos are stored and linked to your account so you can revisit them.

Usage data. We collect limited information about how you interact with the Service (such as features used and actions taken) to operate and improve it.

Device information. We may collect basic technical information such as device model, operating system version and app version to ensure compatibility and diagnose problems.

Website storage. We store your analytics choice in local storage for up to six months so the website can respect it. The hosting layer also sets first-party HttpOnly cookies named __emg_vid and __emg_sid. Our application code cannot read these cookies, and we are seeking authoritative clarification from Emergent about their exact purpose and classification.

We use Google Analytics 4 only if you choose “Accept Analytics”. Before you consent, Google Analytics is not loaded and no analytics events are sent. You can decline without losing any website functionality.

When enabled, analytics helps us understand visits to our public pages. Google Analytics may process the page path and title, browser and device information, and approximate geographic information. We do not send names, email addresses, account identifiers, photographs, authentication credentials, URL query strings or security tokens. Email-verification, password-reset and unknown routes are never tracked.

Google Analytics may set cookies named _ga and _ga_*. Advertising storage, advertising user data, advertising personalization and Google Signals remain disabled, and we do not use Google Ads. User- and event-level analytics data available in GA4 Explorations is retained for two months.

You can change or withdraw your choice at any time through “Privacy Settings” in the website footer. Withdrawing consent stops future analytics collection and removes accessible Google Analytics cookies from this website.

We use the information we collect to:

• Create and manage your account and verify your identity.
• Provide AI photo analysis, coaching and learning features.
• Store your analyses so you can review your progress over time.
• Send verification, security and service-related messages.
• Respond to support requests and communicate with you.
• Maintain the security, reliability and quality of the Service.
• Comply with legal obligations.

We do not sell your personal information, and we do not use your photographs for advertising.

When you request an analysis, your photograph is processed securely to evaluate elements such as composition, lighting, technical quality and impact, and the resulting feedback is presented to you in the app.

AI disclaimer. AI analysis provides educational feedback only. Scores and recommendations are generated by an automated system and are intended to help photographers learn and improve. They are not a professional certification, an objective measure of quality, or a guarantee of any outcome.

• You upload photographs only for the purpose of AI analysis.
• Photographs are transmitted and processed securely.
• Analysis results are linked to your account so you can revisit them.
• You can delete individual analysed photos, or clear your entire portfolio, directly in the app at any time. This removes those photos and their associated analysis data from your account — photographs stored on your device are not removed.
• You can permanently delete your account from within the app (Account → Settings → Delete Account). If you cannot access your account, you can request deletion by emailing support@shotlearnai.com. See our Delete Account page for details.

ShotLearn AI does not claim ownership of your photographs. You retain all rights to the images you upload.

Your account data and analysis results are stored on managed cloud infrastructure. We apply reasonable technical and organisational measures — including encryption in transit and access controls — to protect your information against unauthorised access, alteration or disclosure.

No method of transmission or storage is completely secure, so while we work to protect your information we cannot guarantee absolute security.

We rely on trusted service providers to operate the Service. Each provider receives only the information necessary to perform its function:

• Emergent — application hosting, backend, data storage and AI processing infrastructure.
• Zoho Mail — sending and receiving service and support email.
• Google Analytics 4 — optional, consent-based measurement of visits to public website pages. Google Analytics is not used for advertising and is not loaded unless you accept analytics.

These providers process data under their own terms and privacy policies. We encourage you to review the policies of any provider relevant to you.

You are in control of your information.

• Delete your data. From within the app you can delete individual analysed photos, or clear your entire portfolio — removing the associated AI analyses, scores, thumbnails and related progress data from your account. This does not remove photographs stored on your device. See our Delete Data page for details.
• Delete your account. You can permanently delete your account directly in the app (Account → Settings → Delete Account). You confirm the request and type “DELETE”, and your account and applicable account-linked data are deleted and your session is signed out. If you cannot access your account, email support@shotlearnai.com for assistance. See our Delete Account page.
• Access & correction. Request a copy of, or correction to, the personal information we hold about you by emailing support.
• Analytics choice. Accept, decline or withdraw optional website analytics at any time through “Privacy Settings” in the footer.

To make a request, contact us at support@shotlearnai.com with the subject “Privacy request”.

You have full control over your analyzed photos and related data.

You may permanently delete any individual analyzed photo at any time from the Photography Journal. Deleting a photo permanently removes the following from ShotLearn AI:

• the analyzed photo stored by ShotLearn AI;
• the AI analysis;
• scores;
• skill progress associated with that photo;
• mission credits earned by that photo;
• related statistics and records.

You may also use the “Delete All Portfolio Photos” feature, which permanently removes all analyzed photos together with all associated analysis history, skill tracking, progress statistics and mission credits stored in your account.

These actions remove only your ShotLearn AI account data associated with those photos. Original photos stored in your device's gallery are never modified or deleted.

Please note that data deletion is permanent — deleted data cannot be recovered.

The Service is not directed to children under the age of 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date at the top of this page and, where appropriate, through in-app notice. Your continued use of the Service after an update constitutes acceptance of the revised policy.

For any privacy questions or requests, contact us at support@shotlearnai.com.